1. People are inherently generous
2. People give to people
3. People respond to a meaningful mission
4. People give to the person who asks
5. People respond to specific requests for support
6. People respond to successful and beneficial programs
7. People give in a campaign atmosphere, annual or capital
8. Most people want and deserve recognition for their gifts
9. People relate a gift to a specific need or project
10. People give to a positive, enthusiastic solicitors
11. People give mostly to their peers
12. People give because they are asked

**taken from Giving USA 2014 Report