Why Do People Give?*

  1. People are inherently generous.
  2. People give to people.
  3. People respond to a meaningful mission.
  4. People give to the person who asks.
  5. People respond to specific requests for support.
  6. People respond to successful and beneficial programs.
  7. People give in a campaign atmosphere – annual or capital.
  8. Most people want, and all deserve, recognition for their gifts.
  9. People relate a gift to a specific need or project.
  10. People give to positive, enthusiastic solicitors.
  11. People give most often to their peers.
  12. People give because they are asked.

*taken from Giving USA 2014 Report